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Wells Fargo & Pega

Fireside Chat With Sandra Nudelman and Rob Walker

Learn how Sandra Nudelman, Head of Consumer Data and Engagement Platforms at Wells Fargo, is using the power of Pega to make Wells Fargo the most customer-centric bank in the industry.

[4:00] Creating a single re-usable platform driven by a personalization engine

[5:10] Building a single source of truth for customer data

[7:56] Building a top-down architecture to deliver a customer-centric experience

[9:00] Collaborating across functions and creating healthy friction

[11:03] The Pega partnership