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A Pega whitepaper

The modern customer journey isn’t a straight line

Meet customers where they’re at with real-time decisioning

Build better customer journeys with real-time decisioning

PDF | 9 pages | 14 mins read

Customer journeys are becoming less linear and more complex than ever

Customer expectations - not brand priorities - have been driving the evolution of customer experiences for a while. Seamless, completely relevant experiences fueled by analytics are the bare minimum. It’s not about who is creating connected experiences across the customer journey, but who is doing it better. Companies that will take the lead know how to meet their customers wherever they’re at, rather than force them down a pre-determined path.

Learn how to move beyond sales-only experiences to better serve, nurture, retain, and even assist your customers in times of crisis, building long-term customer relationships along the way.

Related resources

The Forrester Wave: Real-Time Interaction Management, Q4 2020

Real-time decisioning, real results

Building a financially resilient customer base

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