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Analyst Report

Pega ranked highest across all Use Cases by Gartner

For the third year in a row, Pega has been recognized in the Gartner® Critical Capabilities for Sales Force Automation Platforms. Pega Sales Automation offers best-in-class technology that optimizes seller experiences. Read the report to see how Pega’s SFA platform was evaluated.

The Gartner report outlines that, as an application leader supporting CRM sales technology and operations, you should:

  • Counteract low value attainment from SFA deployments by using Gartner’s SPEED CRM readiness assessment, enforce rigorous user training programs, implement robust data governance strategies, and demand best practices protocols from vendors to ensure successful adoption and realization of benefits.
  • Leverage the GenAI investments with additional potential costs in mind and made by SFA platform vendors to attain quick wins and improve value. Invest in comprehensive AI literacy training for sales teams and experiment with generative-and non-generative-AI-enabled functionalities for innovative sales process execution to improve value attainment and usability.
  • Engage proactively with SFA vendors to shape usability transformation options to ensure they align with the needs of your sales organization, most importantly the sellers. Capitalize on improved visibility into buyer/customer journeys, where sales organizations can strategically tailor interactions, leading to a more personalized context-informed experience

Gartner, Critical Capabilities for Sales Force Automation, Adnan Zijadic, Ilona Hansen, Steve Rietberg, Varun Agarwal, Guy Wood6 September 2023

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from [Pegasystems].

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from [Pegasystems].