Transforming to a data and AI driven organization
How to win the hearts of your customers with personalization and AI-driven digital transformation?
How to decide in real time what the most relevant recommendation is for a customer with 1:1 personalization, across sales, marketing, service and other channels
How you can gradually move an organisation towards a customer-centric strategy and execution model, and how you can involve different stakeholders in change management
How AI can also be used to not only optimize marketing or service actions, but also to improve efficiency and effectiveness of internal business processes
Achmea has a deep understanding of its local market and target audience, and is extremely customer-focused. One of the building blocks in Achmea's digital transformation strategy is the effective use of data and intelligence. But how do you do this?
In this masterclass, Jeroen Dijkstra, manager omnichannel personalization at Achmea, reveals how a focus on the customer and relevant recommendations across all channels lead to both happy customers and commercial success.
The webinar is in Dutch.