The Four Pathways to Digital Business Transformation
MIT CISR shares proven frameworks for success in this can’t-miss interactive virtual workshop.
The ability to be agile, flexible, and resilient is top of mind for leaders across industries – but approaching digital transformation and measuring its success isn’t easy when the future is uncertain.
During this interactive workshop, research scientists Dr. Nick van der Meulen and Dr. Stephanie L. Woerner of MIT Sloan Center for Information Systems Research (MIT CISR) will share four viable pathways to transformation - along with the disruptive changes you may face along the way. We can't forget Pegasystems' very own Jo Allen, Customer Engagement Ambassador as she chats with Nick in our opening session that will give you a birds eye view of digital pathways.
Listen to inspiring case studies and insights from their research of over 2,000 companies. Then, ask your most pressing questions on how to make the most of your own transformation.
Nick van der Meulen
Dr. Nick van der Meulen is a Research Scientist at the MIT Sloan Center for Information Systems Research (MIT CISR). He conducts academic research that targets the challenges of senior level executives at MIT CISR's nearly 100 global sponsor companies, with a specific interest in how companies need to organize themselves differently in the face of continuous technological change. His work on digital business transformation and the employee experience resulted in a range of academic and industry publications, in outlets such as the Journal of Information Technology, MIS Quarterly Executive, and the European Business Review. Currently, he examines how to change decision rights for success in the digital era.
Stephanie L. Woerner
Dr. Stephanie L. Woerner is a Research Scientist at the MIT Sloan Center for Information Systems Research (MIT CISR). Stephanie studies how companies use technology and data to create more effective business models and how they manage the associated organizational change. Recent articles (with Peter Weill) include "Thriving in an Increasingly Digital Ecosystem,” (named one of the top articles of the decade by Sloan Management Review) “Is Your Company Ready for a Digital Future?”, and “It Pays to Have a Digitally Savvy Board,” in Sloan Management Review. She is the coauthor, with Peter Weill, of What’s Your Digital Business Model? Six questions to help you build the next generation enterprise, (Harvard Business Review Press, 2018).
With over 15 years of experience working with customer centric, AI-driven decisioning solutions, Jo Allen’s passion for omnichannel customer engagement brought her to Pega, where she serves as an ambassador. She has delivered next-best-action and retention optimization strategies across telecommunications companies including Telefonica O2 and Vodafone, and led one of the first omnichannel customer engagement implementations at British Gas. Jo’s specialty is delivering great customer engagement journeys to Pega clients.