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Pega Events

Revolutionize the consumer banking experience with Artificial Intelligence

  • February 13, 2019
  • 11:00 AM - 12:00 PM

Whether building a new customer relationship, or sustaining or deepening an existing one, success takes tailoring every interaction based on each customer’s current context. Yet only 6% of banks can actually deliver on a personalization promise*.

If you’re like most consumer banks or credit unions, the big question is: How in a rapidly digitizing world can I provide my customers with one-to-one, always-on experiences?

Get in the Know

Join us for a webinar discussion on how leading banks are delivering unified, one-to-one experiences across every channel. Scott Andrick, Sr. Director – Global Retail Banking, Pega, Annette Kerlin, Chief Customer Experience Officer, Adqura, and Joshua Smith, Head of AI & Decisioning, Adqura will offer insight on personalization fundamentals and practical “how to-s” of leveraging artificial intelligence (AI) to improve both speed-to-market and response rates.

Together we’ll explore:

  • How AI is the new normal in banking
  • How to use AI to deliver effective personalization at scale
  • Ways to maximize effective omni-channel delivery and impact for your customers
  • Success stories on how others have delivered on 1:1 customer engagement

About Adqura

Adqura is a professional services organization operating in Europe, North America and Asia. We specialize in helping organizations move the needle on their customer engagement metrics by using Pega technology to personalize customer interactions at scale.

About Pega

Pegasystems Inc. is the leader in software for customer engagement and operational excellence. Pega’s adaptive, cloud-architected software – built on its unified Pega Platform™ – empowers people to rapidly deploy and easily extend and change applications to meet strategic business needs. Over its 35-year history, Pega has delivered award-winning capabilities in CRM and digital process automation (DPA) powered by advanced artificial intelligence and robotic automation, to help the world’s leading brands achieve breakthrough business results.

*Digital Banking Report: Power of Personalization in Banking 2018



Scott Andrick

Sr. Director – FS Sales & Marketing, Pegasystems

With more than three decades of Financial Industry experience, and in his role as Senior Director for Pega’s Financial Retail Banking CRM solutions, Scott Andrick helps clients around the world strengthen customer relationships and accelerate digital transformation. He is a regular contributor in trade publications and at industry events on customer engagement and service excellence. Prior to Pega, Scott held multiple management roles at US and UK banks, and has diverse software experience in Professional Services, Sales Consulting, Product Management and Marketing.

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Josh Smith

Head of Machine Learning and Decision Solutions, Adqura

Josh Smith is the Head of Machine Learning and Decision Solutions for Adqura. Josh has 30+ implementations and 15 years experience designing, implementing and continuously improving enterprise scale decisioning technology and programs. His earlier work experience at Target Corporation and Limited Brands as a data scientist helped form his current perspective on the value of data that decisioning technology consumes, derives and exports.

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Annette Kerlin

Chief Customer Experience Officer, Adqura

Annette is one of the pioneers of AI driven Decisioning solutions, leading the business teams that have delivered and optimised Decision Management projects in a number of high profile organisations. She is a Customer Experience evangelist, helping organisations to put the customer at the heart of their strategy, creating actionable insight across omni-channel touchpoints. Annette’s insight and experience has been invaluable in helping many businesses understand how AI can drive benefits, shaping their strategy and the business transformation required to succeed. Annette led marketing and CX teams for GoCompare, Orange, O2 and Nationwide Building Society and has worked across numerous sectors to drive the delivery of AI driven decisioning benefits.

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