Real Time: Definitions, Data, and Results from the Market
Modern customer experiences thrive on real-time data and fast decision-making but what does that actually look like in the real world? How do companies get started with real-time decisioning? What uses cases do they prioritize? And how can they change the way they operate to drive both business advantage and the best possible experiences for their customers?
In this session, Pega and Accenture will analyze data from a recent Pega study and examine the following:
- How fast does real time need to be?
- Which use cases and data sources make the most sense?
- What challenges are impacting adoption?
- Where are early adopters seeing an ROI?
Reena serves as the content lead for the 1:1 customer engagement at Pegasystems, sharing her passion for decision sciences and AI through her work. Previously, she led the content marketing program at Acquia, and her career path includes managing social media, commerce, and marketing for B2C giants like Sony Electronics and world-class digital agencies like Mirum.
Mark is an industry thought leader on using Artificial Intelligence powered sales and marketing software to drive transformational results within business to consumer businesses, cross-industry but with focus across telecoms, financial services, and utilities, in all major regions around the world. He is responsible for helping our clients extract maximum business benefits from our AI solution, leading the team that defines best practice for both technology and organizational transformation. Mark also provides advisory services to leaders at our enterprise clients, ensuring that they receive transformational improvements in retention, sales conversion, customer satisfaction, and profitability.
Brad is a Managing Director and the Personalization & Marketing Analytics practice lead within Accenture Interactive. Previously working at a creative advertising agency, Brad joined Accenture through an acquisition in 2013 and spends most of his time on technology architecture, data strategy, implementation, and data activation efforts across a variety of industry verticals including GCP, Financial Services, and Travel. Coming from a technical background, Brad’s passionate about finding new ways for data & technology to solve challenges that revolve around improving consumer experiences. Brad enjoys pushing the boundaries of technology with the use of data and often speaks at industry and technology events on related topics.