Crash Course: The Ins and Outs of One-to-One Customer Engagement
Part 1 - The Five Principles of an Always-On Customer Experience
The average marketing campaign generates a 1% response rate, which means you’re annoying 99% of your customers. Why? You’re still using segments and campaigns to push your products. In today’s world, that just doesn’t cut it.
Your customer knows more about your brand than you do: they research competitors, interact on their own terms, flow across channels, and take unpredictable paths to a fluid destination. They give tiny windows of opportunity to capture their attention – and if you miss them, they’re gone forever.
To win, you need to transform how you engage customers – moving from pushing products to having connected conversations – adapting experiences in real time and optimizing paths to purchase.
Join Pega’s CX experts for The Five Principles of an Always-On Customer Experience to learn how disruptive companies are raising the bar with a real-time approach to optimize every interaction.
Matthew Nolan is the head of Product Marketing for the Decision Sciences division at Pegasystems, driving Pega’s portfolio of marketing technology, decision management, and customer engagement solutions. Before joining Pega, Matt was General Manager of the National Data Cooperative at Target Analytics, and served as Product Director for Analytics & Data Services at Blackbaud, Inc.
Andrew LeClair is the Product Marketing Manager for the Decision Sciences division at Pegasystems, accelerating Pega's portfolio of marketing technology, decision management, and customer engagement solutions. Before joining Pega, Andrew was the lead Marketing Investment Benchmark Analyst in IDC’s CMO Advisory Service and previously was the Manager of Commercial Programs at Wyman-Gordon.