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Pega Events

How AI can increase customer engagement

Configure a business logic independently - without the need of IT skills

  • 9 October, 2019
  • 11:00 - 11:30 AM CEST

Everyone is talking about AI and customer centricity and how to orchestrate interactions intelligently across all channels.

By selecting the next best action for each individual, you can personalize offers and messages in real-time for each customer and optimize their value to your business.

In this webinar, you’ll learn

  • How business professionals can build decision strategies without IT involvement
  • How those strategies can be extended across channels and customer experiences
  • How Next-Best-Actions can be used to balance customer and business needs.

Look forward to a practical, clear presentation including a live demo of the Pega Customer Decision Hub.



Dr. Kay Knoche

DACH Lead for Decisioning & AI Solutions, Pegasystems

Kay Knoche advises clients from various industries in the DACH and EMEA regions on how to achieve measurable success quickly through AI-supported transformation.

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