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Future-proof your CCPA technology strategy

  • January 28, 2020
  • 2:00 - 2:30 PM EST

CCPA is here. Are you prepared for what’s next? With California being the first consumer data privacy legislation to pass in the US, it’s only a matter of time before additional states come out with similar laws. In this increasingly complex regulatory environment, the challenge now becomes building and implementing a scalable data privacy technology strategy that can orchestrate and automate processes from end-to-end.

Join our webinar to understand and learn:

  • The importance of establishing your ”system to manage the systems”
  • How to achieve end-to-end CCPA process orchestration
  • How to automate quickly via APIs and robotics
  • How to not make the mistake of just solving for California with flexible, future-proofed technology

Speakers

Jeff Nicholson

Global Head of CRM, Pegasystems

Global head of Pega's end-to-end CRM product marketing vision and strategy for Pega's family of AI-powered CRM solutions, including customer service, marketing automation, and sales force automation. A frequent conference presenter with customer engagement thought-leadership featured in AdAge, CMO.com, CustomerThink, CRM Magazine, Forbes, MediaPost and The Economist. Domain expertise for artificial intelligence (AI), digital transformation (Dx), omni-channel customer engagement, customer journeys, digital marketing, intelligent virtual assistants, and data privacy/protection including GDPR and CCPA.

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Rebecca Miller

Product Marketing Specialist, Sales Automation, Pegasystems

Rebecca is a Product Marketing Specialist in the customer engagement division at Pegasystems. Her areas of focus center around CRM, data privacy and protection, and sales automation. Rebecca is passionate about helping clients discover how they can use intelligent automation to improve operations and foster more meaningful customer engagement.

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Andrew Baghai

Solutions Consultant, Pegasystems

Andrew is a Solutions Consultant focusing primarily on the financial services market and data privacy legislations. He specializes in Pega’s different technology offerings, process reengineering, banking, payments, and capital markets. Andrew is passionate about new technologies and how they might drive transformation and bring value to the organizations willing to adopt them.

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