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Pega Events

Finding Your Superpower: How Pega's AI is Powering Verizon

  • November 02, 2021
  • 11:00 - 11:40 AM EDT | 4:00 - 4:40 PM CET

With Pega’s AI, Verizon has been able to power the right next best action for each customer. Join Verizon’s Tommi Marsans and Pega’s Axel Wells for this insightful webinar:

  • Learn how Verizon delivers the right action for every customer – with an end-to-end solution that improves customer relationships.
  • Gain insight into how Verizon expanded its solution for business customers – rolling it out in just 90 days.
  • Pick up best practices on how Verizon integrated Pega into its IT ecosystem.

Don't miss out on your chance to ask Tommi and Axel your most pressing questions on how to improve your customer engagement in an interactive Q&A session towards the end of the webinar.

Speakers

Axel Wells Headshot

Axel Wells

Senior Director - Industry Principal, Telecommunications & Media, Pegasystems

As an Industry Principal in Pega’s Telecoms, Media, and Consumer Markets team, Axel helps the world's leading and most innovative organizations understand how Pega’s unique technology and journey-at-a-time delivery methodology can deliver them real, quantifiable business value.

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Tommi Marsans Headshots

Tommi Marsans

Marketing Tech Strategist, Verizon

Tommi has over 3 decades of marketing technology experience, her focus is on enabling direct marketing through alignment of technology and strategy. She is highly skilled in effectively collaborating with all members of the organization and leveraging big data for segmentation, marketing technology, and marketing initiatives. She is currently the lead for the Pega Decisioning initiative in the Verizon Business Group marketing technology team and has developed dynamic customer responsive solutions called Compass for customer retention and My Solutions for customer growth across digital, marketing and sales channels. Tommi holds a BA from George Mason University and an MBA from the University of Maryland. She is a fitness instructor, Cleveland Browns fan, and founder of the Force Multiplier Foundation, a charity dedicated to bringing help to those in need.

 

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