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Design Thinking as Innovation Accelerator - DAK focuses on agility (German speaking)

Fast and agile in developing customer-centric solutions

  • September 30, 2020
  • 11:00 - 11:30 AM CEST

Today’s businesses, regardless of industry or size, are facing increasingly complex and digital challenges. Therefore, new methods and an agile mindset are essential to drive innovation and digital transformation. The composition of interdisciplinary teams contributes significantly to the success of projects and enables potential of innovation to be identified more quickly.

DAK-Gesundheit, one of Germany's leading health insurance companies, relies on Design Thinking in order to be able to react faster and more agile to the dynamic demands of a fast-moving world. The Design Thinking approach enables DAK to solve business problems or make changes quick to achieve maximum impact.

In this webinar we will show you:

  • How DAK-Gesundheit uses Design Thinking to identify optimization potential and, using the example of a customer service project for individual offers in consulting
  • How to develop fast and agile, practical solutions by combining design thinking with technology
  • What role interdisciplinary teams and customer in this context play



René Schlagentweith

Head of Planning and Customer Management, DAK-Gesundheit

Rene Schlagentweith is responsible at DAK-Gesundheit in the Market Division for its strategic orientation and coordination of IT and evaluation systems.

This division includes all topics related to customer consulting, sales and all questions regarding membership and contributions. Mr. Schlagentweith's topics range from IT systems in sales to campaign management. Thus, all approaches that are in the context of customer satisfaction are important for this area. This can be the online admission process but also the exactly fitting information for a change of an individual medical care.

After his studies as a computer scientist, Mr. Schlagentweith has meanwhile become acquainted with the health insurance industry and the needs of its customers from a wide variety of perspectives in various management positions.

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Carsten Rust

Senior Digital Transformation Director, Pegasystems

Carsten Rust supports well-known companies from all industries throughout Europe in implementing their digitization projects. He uses design thinking, modern innovation methods and more than 20 years of professional experience to create the ideal balance between technology, profitability and the human factor for his clients.

Before Pegasystems, he was Director Financial Solutions at abaXX Technology AG. He started his career as a consultant at USU Software AG.

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