Like it or not, you’re in a relationship with each of your customers – and they’re all unique. Treating engagements as a series of one-off, one-time, interactions is setting yourself up for failure. It’s a lifecycle: every experience, on every channel, is always connected.
Whether you’re just starting the relationship, or focused on sustaining it, you need to engage one-to-one, tailoring every interaction based on current context.
Tune in to hear:
- How Customer Value Management can help you go from product-first to a customer-first vision
- Why constant optimization of customer experiences can maximize customer lifetime value
- The difference between real-time retention and proactive retention
Andrew LeClair is the Product Marketing Manager for the Decision Sciences division at Pegasystems, accelerating Pega's portfolio of marketing technology, decision management, and customer engagement solutions. Before joining Pega, Andrew was the lead Marketing Investment Benchmark Analyst in IDC’s CMO Advisory Service and previously was the Manager of Commercial Programs at Wyman-Gordon.
Matthew Nolan is the head of Product Marketing for the Decision Sciences division at Pegasystems, driving Pega’s portfolio of marketing technology, decision management, and customer engagement solutions. Before joining Pega, Matt was General Manager of the National Data Cooperative at Target Analytics, and served as Product Director for Analytics & Data Services at Blackbaud, Inc.