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Pega Events

An insider’s perspective on digital customer service

How DCU achieved DX success

  • February 25, 2020
  • 10:00 - 10:30 AM EST

Digital transformation (DX) is tough, we understand. In fact, 70% of digital transformation efforts fail. But that doesn’t mean that you’re doomed. Sometimes, a DX effort can be a major success. Just like it was for our friends at DCU.

Join our webinar to learn:

  • How DCU overcame key challenges - both cultural and technological 
  • Some insider secrets to success
  • What could be next for DX



Mike Asebrook

Director of Product Marketing, Customer Service, Pegasystems

Mike Asebrook is a Product Marketing Director for Pega’s Customer Service solution, enabling the vision and go-to-market strategy. Before joining Pega, Mike was Director of Product Marketing at Genesys for their SMB Cloud Contact Center solution, and worked at a variety of senior-level Product Marketing and Technical Product Management roles at Cisco (Videoscape), Volicon (now Verizon Digital Media Services) and Avid Technology.

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Michael McFarland

Director of Technology, Digital Federal Credit Union (DCU)

As Director of Technology at Digital Federal Credit Union (DCU), Michael brings business goals, customer benefits and positive market impact to life through managing multiple technologies and platforms, using successful leadership and investment in agile team development.

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