Pega is #1 in software for customer engagement and digital process automation.

AI-Powered Marketing

Session #3

  • Thursday, December 6, 2018
  • 1:00 - 2:00 PM EST

Forget one-to-many segments and campaigns. When it comes to marketing, one-to-one relevance is the new currency, but it’s not easy to achieve. Mere human beings can’t handle the scope and scale of analyzing billions of customer interactions – and that’s where AI can help.

Join us to learn more about:

  • Which categories of AI are paying off for marketers right now
  • How to use AI to always take the next best action that resonates with customers
  • Real brands using AI-driven marketing to achieve groundbreaking results



Vince Jeffs

Sr. Director, Product Strategy – Marketing & Decisioning, Pegasystems

Vince leads AI & Customer Engagement strategy & product marketing for Pega, and has spoken at numerous conferences and written extensively on the subject. As an author, he’s currently ranked #41 (out of 2000+ authors) on and is #5 in the Customer Analytics category. Throughout his career, he’s managed product marketing / management and professional services teams. He’s been at the forefront of the Martech evolution & revolution - designing and implementing Martech software & systems directed at optimizing CX initiatives, processes, and automation - thus enhancing ROI and stockholder value.

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Matthew Nolan

Product Director, Marketing & Advertising Technology, Pegasystems

Matthew is in charge of enabling the vision and go-to-market strategy for Pega’s marketing and advertising technology portfolio. Before joining Pega, Matt was General Manager of the National Data Cooperative at Target Analytics, and served as Director of Modeling, Analytics & Data Services for Blackbaud, Inc. Matt has worked in Marketing Technology since 2001, in a variety of performance marketing, product management, and customer analytics roles. He is a regular keynote speaker, an active supporter of the American Red Cross, and a member of the Society for American Baseball Research (SABR) since 2004.

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