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Pega Events

Agile Marketing with Next Best Experience

Join us for an expert-led panel discussion with Bank of Ireland on the power of AI-backed digital and customer engagement transformations

  • June 28, 2022
  • 11:00 - 11:40 AM EDT | 5:00 - 5:40 PM CEST

With a rapidly changing digital sphere, it’s critical that organizations prepare to adapt, and do so rapidly, to upcoming challenges. How? Think digital transformation.

In this webinar, Matthew Camuso and Mark Davies of Pega, and Joseph Madigan of Bank of Ireland will discuss how AI-powered solutions can address roadblocks and opportunities like evolving customer expectations, data privacy regulations, obsolete campaign-based marketing, and more. Don't miss a chance to ask your questions in a breakout room session that follows.

Join this expert-led panel to learn more about:

  • Unifying data in real-time across channels
  • Building a successful next-best-experience organization
  • Key results that you can achieve
  • And more!


Matthew Camuso Headshot

Matthew Camuso

Product Marketing Manager, Decision Sciences, Pegasystems

Matthew Camuso is a Product Marketing Manager for the Decision Sciences division at Pegasystems, developing Pega’s portfolio of marketing technology, decision management, and customer engagement solutions. Before joining Pega, Matthew was a Researcher on Forrester’s B2B Marketing and Sales research team and previously held analyst and marketing roles.

Matthew holds degrees in Business and Government from Skidmore College. In his free time Matthew loves cooking (especially the eating part), outdoor activities, and rooting for Boston sports teams.

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Joe Madigan Headshot

Joe Madigan

Director, Group Customer Analytics & Transformation, Bank of Ireland

Joe is an accomplished professional with more than 25 years of leadership experience in a variety of strategic roles across multiple industries, countries, and cultures.

He is an experienced general manager with strong strategic, leadership and financial acumen skills. He has a proven track record in working with leadership teams to transform strategic plans into workable solutions, benchmarking performance against key operational targets.

He is an excellent communicator who is results driven and committed to high standards of organizational excellence and performance.

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Mark Davies Headshot

Mark Davies

Sr. Director, Business Excellence, Pegasystems

Mark is an industry thought leader on using Artificial Intelligence-powered sales and marketing software to drive transformational results within business to consumer businesses, cross-industry but with a focus across telecoms, financial services, and utilities, in all major regions around the world. He is responsible for helping our clients extract maximum business benefits from our AI solution, leading the team that defines best practices for both technology and organizational transformation. Mark also provides advisory services to leaders at our enterprise clients, ensuring that they receive transformational improvements in retention, sales conversion, customer satisfaction, and profitability.

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