Moving from Traditional Campaigns to a Propensity-Driven Approach
The pressure on marketers just keeps growing. The average campaign response rate hovers around 1 percent – at best. Customers are being bombarded with irrelevant or duplicate messages – effectively training them to tune everything out. When that happens, marketers lose the ability to reach them. But how did we get here?
In this webinar, we’ll compare traditional marketing tactics like campaigns, segmentation, targeting, and optimization with their more progressive, real-time counterparts. We’ll explore the history to uncover how a few simple changes in your approach can be a game changer for building long-term customer relationships including:
- Why do traditional campaigns fail to generate more response?
- How does an always-on approach differ from campaigns?
- How does real-time personalization work for email or mobile?
- How does a one-to-one approach drive better ROI?
Priyanka is a Product Marketing Manager for Pega Customer Decision Hub. Having specialized in product launch strategies for some of the world’s leading companies, Priyanka helps bridge the gap between technology and business needs thus helping companies achieve greater, quantifiable business results.
Matthew Nolan is the head of Product Marketing for the Decision Sciences division at Pegasystems, driving Pega’s portfolio of marketing technology, decision management, and customer engagement solutions. Before joining Pega, Matt was General Manager of the National Data Cooperative at Target Analytics, and served as Product Director for Analytics & Data Services at Blackbaud, Inc. A life-long marketing practitioner and analyst, he is a regular keynote speaker, an active supporter of the American Red Cross, a green-blooded Boston Celtics fan, and has held membership in the Society for American Baseball Research (SABR) since 2004.