Pega Blog

Build for Change®

The next best ideas in digital transformation.

Next Best Action: Why you need it

Mark Davies

Next Best Action: Why you need it

Jitesh Rohatgi

Improve member engagement using lessons from clinicians

Put the customer first with the right offer at the right time

Axel Wells

Put the customer first with the right offer at the right time

Survey highlights US auto’s service loyalty and revenue opportunities

Steven P. Silver

Survey highlights US auto’s service loyalty and revenue opportunities

A one-to-one approach to managing customer lifetime value

Matthew Nolan

A one-to-one approach to managing customer lifetime value

Tournament time: Analytics is the answer

Matthew Nolan

Tournament time: Analytics is the answer

The highlander principle of marketing: One customer brain

Dr. Andy Lewis

The highlander principle of marketing: One customer brain

Setting Attainable Goals for AI in Customer Service

Vince Jeffs

Setting Attainable Goals for AI in Customer Service