We'd prefer it if you saw us at our best.

Pega.com is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice


Royal Bank of Scotland: Delivering Personalization at Scale

Following the global financial crisis of 2008, the Royal Bank of Scotland (RBS) was in a hyper-competitive market and needed to work harder to attract and retain profitable customers.

Watch the replay of this webinar and listen to James Dunlop, Head of Decisioning and Digital at RBS recall how they rebuilt their customer approach around the concept of "Personology". Using Pega, they have leveraged real-time data and decisioning to present relevant next best actions to more than 17 million customers allowing RBS to use everything they know about their customers to make sure every engagement is valuable, relevant, and timely.


Área do produto: Atendimento ao cliente Assunto: Transformação digital Desafio: Excelência operacional
Compartilhar esta página LinkedIn

Related Resources

PegaWorld iNspire replays

Catch up on all the innovations, brand stories, and future-proof business solutions that made our virtual event such a success.

Watch replays
Pega Infinity

Pega Infinity™

We’ve brought together customer engagement and digital process automation in one unified portfolio, powered by our visionary no-code platform.

Explore Pega Infinity
Compartilhar esta página LinkedIn