PegaWorld 2019: Sprint's journey from list-based to trigger-based marketing
In this session, learn how Sprint has transformed how it markets to customers by building a trigger-based marketing capability, that uses a data-driven, outbound marketing next-best-action solution. Sprint is proactively retaining customers based on retention related triggers, while streamlining CRM operations by transforming traditional list-based marketing campaigns into business rule and model driven campaigns.
As a result, Sprint has gained significant benefits including:
- Improved Customer Retention
- Improved Speed to Market
- Customer Contact Strategy Automation