Skip to main content

We'd prefer it if you saw us at our best.

Pega.com is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice

Whitepaper

Optimising the Customer Journey with Next-Best-Action Analytics

Baixar

Modern businesses try to script the “perfect” journey that gives frictionless, elegant experiences. But what happens when customers don’t follow the script? Pega and strategic partner Merkle jointly present this paper that examines how to engage with today’s connected customer whom chooses their own journey – interacting with the brand on their own terms and flowing across channels, shifting preferences, and taking unpredictable routes to a fluid destination – through using personalized, actionable insights in real-time to make the right decisions.


Tags

Assunto: Experiências de cliente personalizadas Desafio: Marketing personalizado Área do produto: Marketing
Compartilhar esta página Share via LinkedIn Copying...

Related Resources

Customer Service interactive assessment preview image

2-Minute Assessment

Delivering Digital Customer Service

How well do you support the digital customer experience across channels?

Start now
Why Pega

Why Pega?

Uniquely powerful software isn’t the only thing that sets us apart.

Find out more
Compartilhar esta página Share via LinkedIn Copying...