Next-Best-Action Marketing: The Future of Connected Customer Conversation
According to MIT research, the world is creating 2.5 quintillion bytes of data daily and that unfathomable number doubles every 40 months.
When used sensibly, data from a multitude of customer interactions and sentiments can be used to gain a deeper understanding of customers and increase business results.
Decision management and analytics can help marketers determine exactly what to do next following an interaction. Reach the right people with the right messaging through the right channel at the right time.
Download this new white paper by Pegasystems and 1to1 Media to learn how you can strike the right balance between the customer's interests and your own.
Readers will also learn:
- Key barriers to personalization
- Proven techniques for more effective marketing strategies
- Best practices in historical and behavioral evaluations, and more
Product Area: Marketing
Topic: Marketing Automation