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Estudo de caso

Alfa-Bank Sales Transformation


Alfa Bank was struggling with managing the selling process. Limited customer insight and smart product recommendations created an overall inconsistent customer experience, hindering sales and customer collaboration. With the help of Pega, Alfa Bank was able to improve sales effectiveness, increase cross-sell revenue, and decrease attrition.


Assunto: Automação de vendas Desafio: Eficácia nas vendas Industry: Serviços financeiros Área do produto: Automação de vendas
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