Global Pega Practice LeadAccenture
Global Managing Director, Adobe Business GroupAccenture
Senior Director, Decision SciencesPegasystems Inc.
With so much digital “noise,” companies must make the most of every opportunity to connect with customers by solving for individual needs and preferences. There’s a wide range of technologies to drive customer experience, each playing an increasingly critical role in providing winning capabilities effectively and efficiently. In this session, the teams at Accenture and Pega will discuss how organizations are using a combination of Pega and Adobe to replace legacy campaign marketing with a single, cohesive, and holistic approach – even using it to drive personalization at scale across digital and assisted channels.