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Session: iNsights & Solutions

Filtering Through the Noise: How Next Best Experience Transforms Physician Interactions

Date and Location



  • Michael Kirzhner
    Associate Director, US Commercial BTS
  • Usman Tareen
    Director, Cloud First

AbbVie is a global, research-based biopharmaceutical company that strives to have a remarkable impact on people’s lives. Its mission is to discover and deliver innovative medicines that solve serious health issues today and address this medical challenges of tomorrow. During this session, learn how AbbVie analyzed data through a centralized decisioning hub to generate intuitive, insight-driven, connected experiences for its customers, powered by digital innovation.

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