• Cross-Selling/Up-Selling, Business Agility, Operational Excellence | Marketing

    British Gas: Unified Marketing Unlocks Value

    Using Pega Marketing, British Gas mapped out a phased approach to transform its siloed customer decisioning environment to a unified platform for contextual, multi-channel messaging.

  • Cross-Selling/Up-Selling, Customer Loyalty, Customer Retention | Marketing

    CBA: Calculating the Next Best Conversation

    CBA implemented the Pega Customer Decision Hub with the goal of driving real-time ‘Next Best Conversations’ for each customer, and interacting with them during moments of need – when those individuals were engaged, and ready to listen.

  • Cross-Selling/Up-Selling, Customer Acquisition, Customer Service | Marketing

    Scotiabank: Accelerating engagement with agile AI

    Using Pega’s Customer Decision Hub, Pega Marketing, Pega Customer Service, and the Pega Platform, Scotia developed their “Digital Factory” – an agile laboratory they could use to bring new products and experiences to market in record time.