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Regional Marketing Specialist (Account Based Marketing, India)

Job Category: Marketing
Local
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Meet Our Team:

Do you enjoy partnering with sales to make an impact at target accounts?  Are you tired of running one-size-fits-all programs that struggle to break through the noise?  If so, come join the Pega team! 

 We’re searching for a Regional Marketing Specialist (RMS) to manage account-based marketing strategies across our premier cross-industry clients in India.

Picture Yourself at Pega:

You’ll be responsible for developing integrated, highly targeted, and multi-channel campaigns to strengthen Pega’s reputation and drive deeper relationships with senior clients and developer communities in region. 

The ideal candidate will be analytical, creative, commercially astute, agile and collaborative.  You’ll have a proven track record in developing and implementing campaigns that deliver tangible business benefits.  

What You'll Do at Pega:

  • Create a set of account-based marketing programs that are tailored to segments of both individual organizations, as well as groups of users with similar business challenges
  • Participate in a quarterly planning process with sales and industry practice teams to identify the right objectives, strategies and prioritization for marketing to each of the targeted segments
  • Coordinate a broad group of channel owners in the assembly of tactics and activities that come together as an integrated marketing program to drive customer engagement
  • Partner with sales to arm them with the right message, content and tools needed to activate the program strategy through their own outreach efforts to target accounts
  • Analyze programs and organizations in order to actively leverage insights with sales and channel stakeholders to course correct and optimize results
  • Be the face of marketing to the Regional Leadership Team and be responsible for communicating the needs of the field back to marketing overall
  • Collaborate with fellow regional marketers on lessons learned and best practices in order to continually challenge the status quo and improve the regional marketing model

Who You Are:

RMS’s need to excel at working with a diverse set of functions and levels, globally and working with the group to get a consensus on a plan that will serve the priorities for the programs in the region.  A RMS also needs to be an excellent multi-tasker, able to juggle competing priorities and appropriately manage the expectations of stakeholders

What You've Accomplished:

▪ 5+ years of related experience 
▪ Strong digital marketing acumen
▪ Exceptional interpersonal skills and flexibility to work effectively with people at all levels
▪ Ability to navigate a complex org structure to build consensus around ideas and plans
▪ Excellent written and verbal communication skills
▪ Strong analytical skills and an ability to leverage data to influence strategy and decision-making
▪ Ability to effectively manage multiple projects, prioritize work and meet deadlines

Pega Offers You:

  • Gartner Analyst acclaimed technology leadership across our categories of products
  • Continuous learning and development opportunities
  • An innovative, inclusive, agile, flexible, and fun work environment
  • Competitive global benefits program inclusive ofpay + bonus incentive, employee equity in the company
  • [Differentiating factor offered by the specific team with which this position works]
Job ID: 20628

Inclusion and Diversity – Inclusive is one of our values at Pega. Pegasystems is committed to inclusion and diversity and strives to foster a fair and inclusive environment for all. We believe Pega can achieve more when we create a culture that inspires each of us to fully contribute each and every day. We encourage diverse thinking and collaboration for better outcomes for all. Learn more about our inclusive culture.

We encourage candidates of all backgrounds and skillsets to consider opportunities at Pega. At Pega, we focus on the skills needed to be successful and we know that our employees can thrive even if they don't possess a traditional background. If you like the sound of this role, but are not sure if you are the right person, please consider applying. We would love to hear from you!

As an Equal Opportunity and Affirmative Action employer, Pegasystems will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or any other category protected by law.

Accommodations – If you require reasonable accommodations under the Americans with Disabilities Act (US only) or comparable regional regulations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact us here or contact (US only) 1-888-PEGA-NOW and/or 225 Wyman Street Waltham, MA 02451 ATTN: Benefits.

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