Customer Decision Hub: Real-time decisioning

A decision hub for every step of the customer journey

Decision Hub Adaptive

Test, learn & act in real time

Self-learning models fueled by contextual data improve inflight interactions in real time. Information obtained during a dynamic conversation informs the model, which causes the system to refresh its recommendations instantly and continuously—dramatically improving results.

Make better decisions faster

Develop balanced next-best-action strategies by rapidly configuring, sequencing, and arbitrating between a variety of company and customer tactics such as sales, service, risk, and operational decisions.

Customer Decision Hub: Monetize Big Data

Monetize big data

Transform streams of data into valuable business decisions and actions, resulting in significant revenue gains. Listen to all types of signals, find meaningful patterns, proactively anticipate a customer’s needs by discovering meaningful patterns, and acting in real time.

Customer Decision Hub: Predictive Intelligence

Improve outcomes with
predictive intelligence

Apply predictive intelligence to every business decision. Develop statistical models in hours – not days or weeks. Your models inform best actions throughout the customer lifecycle, from shopping to purchase to service and support.

The Pega T-Switch™

Take control of your AI with
the Pega T-Switch™

Seize the high ground by using AI responsibly. Take complete control of when and where you deploy AI in your business strategies. No other vendor gives you this level of control.

Customer Decision Hub: Visualization & Simulation

Imagine the future with
visualization & simulation

Continuously improve results by visualizing how future adjustments to your strategies can impact business performance. Simulate and test your ideas, evaluate the results using intuitive views, and then deploy optimal alterations.

Additional Product Features

The Customer Decision Hub supports connection to Big Data repositories including Hbase, Hadoop, and Cassandra.

Pegasystems and DocuSign have announced a technology partnership enabling enterprises to integrate DocuSign's digital signature capabilities within Pega's CRM applications and the Pega 7 Platform.

Customer memory & movie

Store a photographic memory of a customer over time.

Third-party model importing

Operationalize existing predictive models by using PMML to minimize integration effort.

Text analytics

Enrich unstructured data by detecting topic and sentiment to deliver actionable insight and intelligence.

Related Resources

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White Paper

AI and improving the customer experience

Brands must cut through the AI hype to figure out where they can safely place their bets for real results.

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The true revenue potential of your customers

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