A marketing management system for the next best action

Jumpstart lifetime value with 1-to-1 marketing

Pega Marketing: Next Best Action

Maximize value with
next-best-action intelligence

Blow away your customer’s expectations - engage each individual one-to-one, letting the AI constantly adapt to their needs.

Pega Marketing: The Customer Decision Hub

Your always-on brain:
the Customer Decision Hub

Connect cross-channel conversations - using a single brain to anticipate, simulate, and orchestrate the customer journey.

Pega Marketing: Paid Media Manager

Advertise intelligently with
Paid Media Manager

Empower your search, social, and display campaigns with one-to-one intelligence. The Pega AI learns from each interaction on your owned channels – using that intelligence to make paid media buys more relevant and cost-effective.

Pega Marketing: Strategy

Visualize the customer journey

Close the customer gap using a real-time approach. Instantly analyze and assess your options, then personalize a next best action for the customer, the journey, and the moment.

Increase engagement with
self-optimizing campaigns

Pega Marketing™ accelerates the journey towards 1:1 marketing by designing, executing, and optimizing your multi-offer campaign. Real-time AI learns and adapts for your customers’ moments of need.

Additional Product Features

Decision Strategy Manager provides you with a single place to easily design, build, and execute all inbound and outbound strategies.

Visual Business Director lets you simulate and view how key adjustments in marketing tactics can lead to more optimal outcomes.

Pega Retail Advisor provides a luxury customer experience from the second a customer enters the store.

Next-Best-Action Advisor gives agents a 360-degree customer view and provides the best contextual recommendations.

Marketing Dashboards

Marketing Dashboards keep a finger on the pulse of your marketing efforts as they track key performance indicators

Outbound Marketing Management

Orchestrate proactive marketing treatments to drive inbound engagements.

Field Marketing

Field Marketing empowers local marketers to quickly configure and run customized marketing efforts using reusable corporate assets.

Related Resources

Customer Decision Hub card


The Customer Decision Hub

Connect cross-channel conversations – using a single brain to anticipate, simulate, and orchestrate the customer journey.

Calculate Tour card

ROI Calculator

The true revenue potential of your customers

Calculate the impact of real-time analytics to your organization, in 3 minutes or less.

Customer Case Studies

See how customers are using Pega Marketing to transform their enterprises.

Customer Success

EE: Transforming the Customer Journey Through 1:1 Customer Engagement

Suzanne Woolley describes how EE is using real-time context to improve customer engagement in every channel and driving very significant business returns. 

Customer Success

Delivering Superior Customer Experience in British Gas

British Gas has a vision of relevant and timely conversation with their customers and building lasting relationships.

PNC logo

Case Study

PNC: Compelling, Data-Driven Customer Experiences

PNC set out to build a compelling customer experience with data, analytics, and customer insight at its core.

See how Pega can help your business