CRM applications

Pegasystems: a leader in CRM applications.

Customer relationship management applications, or CRM applications, have promised to help organizations drive customer retention and brand loyalty. Traditional CRM applications, however, have failed to keep pace with changes in the market. Customers have more choice and greater power than ever before, and CRM applications simply focused on delivering better service lack the capabilities to proactively meet customer needs in a complex global market. For companies today seeking to deliver a superior overall customer experience, Pegasystems’ CRM applications are the solution of choice.


CRM Evolved

Can you keep up with always-improving technology and ever-growing customer demands? See how CRM evolved helps your business do more, faster.


Pega vs. Salesforce for Customer Service

Customer service solution buyers report growing pressure from their colleagues utilizing’s Sales Cloud to also adopt Service Cloud to offset price increases. Customer service professionals should, however, think twice.

Improve customer experience and reduce costs with Pegasystems CRM applications.

Pegasystems CRM applications are process-driven, customer-centric business solutions that deliver the ideal customer experience while simultaneously reducing costs. Built on a multichannel interaction management platform, Pegasystems applications revolutionize business customer relationship management with CRM tools that understand, analyze and adapt to customers’ needs in real-time. Pegasystems applications automate workflow management and back-end processes, fulfill customer requests with robust case management capabilities, and continuously deliver a multichannel experience that is aligned with strategic business objectives. Available as a cloud offering or as an on-premise CRM software solution, Pegasystems’ business CRM software is used by many of the world’s most successful companies in a wide range of industries.

Applications for optimizing CRM

Pegasystems applications transform CRM in several critical ways, enabling companies to:

  • Personalize customer experience. By better understanding and anticipating customer behaviors, Pegasystems’ CRM system suggests the best actions throughout each customer interaction and enables call center representatives to deliver a unique customer experience every time.
  • Deliver a consistent experience. Role-based and context-specific screens and dialogue scripts help representatives provide a consistent experience for the customer across every channel, while dynamic service capabilities use real-time decisions to take the guesswork out of managing customer relationships.
  • Manage interactions across the service chain. Pegasystems’ CRM solution provides superior case management tools including an intuitive case portal, support for dynamic and ad hoc processes and dashboard that enable caseworkers to better understand priorities.
  • Accelerate time-to-value. Pegasystems CRM software efficiently delivers information back to planners and managers who can continually refine strategies, simulate and test strategies, and automate the lifecycle of building, executing and improving solutions.
  • Maximize business agility. Monitor and control business performance in real time and quickly develop new process strategies to adapt to changing customer requirements and business goals.

Learn more now about Pegasystems’ CRM applications and call center CRM solutions.