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Ferring: The Journey Toward Product Launch Excellence

Learnings from a global leader in biopharma

  • September 23, 2020
  • APAC; EMEA; NA
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APAC: 12:00 pm - 12:30 pm AEST | EMEA: 2:00 pm BST / 3:00 pm CEST | NA: 3:00 pm - 3:30 pm EDT

No matter what products you sell, accelerating the time to market of a new product introduction is a strategic imperative. However, executing a seamless launch is challenging when you take into account the complexity of collaborating with multiple business functions, across multiple systems and geographies.

Join us to hear from Ferring Pharmaceuticals, a globally recognised biopharma company, on how they tackled this challenge head on through their Launch Excellence mindset, coupled with a common collaboration platform built on Pega. By attending this session, you will discover how they have been able to:

  • integrate end-to-end launch planning and execution
  • optimise collaboration and communication across all team members
  • drive accountability of launch deliverables across functions and geographies
  • increase transparency throughout the launch journey

Speakers

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Ingrid van Elderen

Senior Project Manager, Global Marketing, Ferring Pharmaceuticals

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Christian Wagner

Director, Healthcare & Life Sciences, Pegasystems

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