Provide Krisflyer members with exactly what they want and need

Like all other airlines, we understand Singapore Airlines operate in a hyper-competitive, low-margin industry. In this time of uncertainty, brilliant customer experiences are more vital than ever to enhance brand loyalty and protect profit margins. But, cross-selling and upselling to Krisflyer members is a huge challenge if your channels and data sources are working independently from each other.

Pega's strategic platform will dissolve these silos by harnessing the power of real-time, omni-channel AI across every customer touchpoint. We do this through adopting a centralised approach that makes the most intelligent use of your data. Singapore Airlines will be able to deepen engagement with Krisflyer members by delivering personalised, contextual, and real time offers. This ultimately will develop stronger, more satisfying relationships with your valued members.

Watch Rob Walker’s personalised message to you and learn how the Pega Customer Decision Hub™ has revolutionised customer experience for organisations like Singapore Airlines.