Delivering on the promise of 1:1 customer engagement

Changing policyholder, prospect, agent, and advisor expectations require a new way of reaching target audiences—both in terms of channels and content. Today, customers demand exceptional service and instant gratification in all their interactions - including insurance. Traditional approaches have resulted in gaps between marketing strategy and marketing execution, preventing a seamless customer journey.

Listen as Pega, Merkle and Novarica talk about how to better engage with today’s customer as they discuss:

• State of the insurance industry, including trends and perceptions of one-to-one customer engagement
• 5 steps to transform your insurance customer engagement strategy to enable you to deliver rapid and effective one-to-one personalized customer experiences
• Who’s getting it right - client success stories in one-to-one customer engagement

Together, Pega and Merkle are changing the way insurers reach their policyholders and distributors.

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