Video
Jump-starting next-best-action excellence in your enterprise
An amazing Next Best Action implementation often crosses marketing, sales, customer service, and other business functions – requiring changes in process, measurement, culture, and org structure. In this session, Mark Davies from Pega's Business Excellence team will walk through the optimal approach for a Next Best Action transformation - covering the basics around cross functional planning, c-level expectation-setting, performance reporting, skillsets and team structures, executive governance, and business-as-usual execution. Teams approaching implementation will set themselves up for success by implementing the best practices contained in this session.
