From high-tech car to mobility experience
More and more car manufacturers are turning into mobility providers. Instead of mainly focusing on automotive engineering, they must now be increasingly attentive to the customer’s mobility experience and provide personalized, tailor-made offers for the entire "Customer Journey".
“Car dealers may know a thing or two about procurement cycles and technical preferences but only very little about the social environment and habits of their customers.”
Thomas Richter, Industry Principal Automotive, Pegasystems