Research Report
Digital transformation and COVID-19
COVID-19 has changed the world, setting a new stage of uncertainty. Businesses are struggling to adapt, resulting in flawed customer engagement.
This is also a time of great opportunity through digital transformation. Businesses are more empowered to better serve their customers.
Read our research on COVID-19 to see how organizations are improving customer engagement:
- 54% of businesses feel that they could have done more to support customers during the crisis.
- 61% of businesses feel they learned more about their customers during the crisis than in the previous two years combined.
- 71 % of businesses are now accelerating their digital transformation plans in response to the pandemic.
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