There’s more customer data than ever before, but marketers still struggle to deliver highly relevant experiences that inspire long-term loyalty. Bringing in new data is painful. The only option is to rely on over-taxed IT and data science resources to configure data sources, build connections, and integrate the resulting signals into their programs.
Pega Customer Profile Designer crushes the complexity found in operationalizing real-time data. Marketers have a guided approach to search for patterns, extract elements, and aggregate information – then map that data to a customer profile and use it to power the predictive models that drive their next-best-action programs.