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Customer Engagement Summit Munich 2019: Capgemini Spotlight Talk: Enabling real End-to-End Customer experience

Today customers expect end-to-end digital services that understand their expectations and consistently meet them across multiple channels. However, despite high investments in CX programs, services are often static and focus on the product rather than the customer. The key to success is that first companies understand their customers in order for good customer experience architecture to be defined.


トピック: パーソナライズされた顧客体験 課題: カスタマーエンゲージメント

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