PegaWorld 2019 agenda

You don’t have to choose between flawless experiences and streamlined processes. At PegaWorld, you’ll hear from both CX leaders and automation experts – and get the insights you need for real digital transformation.

Sunday, June 2

7:30 AM – 9:30 PM
Registration open
9:00 AM – 5:00 PM
Hands-on training classes
2:00 PM – 4:00 PM
Partner training
4:30 PM – 6:00 PM
Industry Networking Receptions
7:00 PM – 9:30 PM
Welcome Reception

Monday, June 3

6:30 AM – 7:30 PM
Registration open
7:00 AM – 8:15 AM
Breakfast
8:30 AM – 11:00 AM
Keynotes
11:00 AM - 6:30 PM
Tech Pavilion open
11:45 AM - 12:30 PM
Sessions
12:00 PM - 2:00 PM
Lunch
1:30 PM - 2:15 PM
Sessions
2:30 PM - 3:15 PM
Sessions
3:30 PM - 4:15 PM
Sessions
4:30 PM - 6:30 PM
Cocktail Reception in Tech Pavilion
7:00 PM - 10:00 PM
Evening event

Tuesday, June 4

6:30 AM – 7:00 PM
Registration open
7:30 AM – 8:45 AM
Breakfast
9:00 AM – 11:00 AM
Keynotes
11:00 AM - 7:00 PM
Tech Pavilion open
11:45 AM - 12:30 PM
Sessions
12:00 PM - 2:00 PM
Lunch
1:30 PM - 2:15 PM
Sessions
2:30 PM - 3:15 PM
Sessions
3:30 PM - 4:15 PM
Sessions
4:30 PM - 7:00 PM
Closing Reception in Tech Pavilion

Wednesday, June 5

Developer Day*
7:00 AM – 10:00 AM
Registration open
7:30 AM - 8:30 AM
Breakfast
8:30 AM - 11:45 AM
Workshops
11:45 AM - 1:00 PM
Developer Lunch
1:00 PM - 2:00 PM
Developer Day: Ask Me Anything (AMA)
2:00 PM - 3:30 PM
Developer Day: Challenge
3:00 PM - 4:30 PM
Developer Day: Networking Social
*Developer Day is an additional $300
Showing 10 result(s) for Marketing Automation. (Clear filters)
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Keynote

How About Some Empathy? Empathetic AI—The Evolution of AI for Business

Tuesday, June 4, 2019 • Grand Garden Arena

AI technologies can drive unprecedented business benefits: making intelligent decisions at scale, monetizing huge volumes of data, and jump-starting revenues – all while delighting customers. But as AI’s scope increases, it becomes...

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Customer Case Study

A Payer Evolution: How DAK went from Product-Focused, to Member-Centric

Monday, June 3, 2019 • Chairman's Ballroom 361

Healthcare payers have been slow to change, especially when it comes to interacting with members. Direct mail and calling campaigns were the status quo – offers pushed out in large batches, where...

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Customer Case Study

Achmea: How to win your customers' hearts using AI with personalized journeys across all your channels

Monday, June 3, 2019 • Chairman's Ballroom 357

At Achmea, our goal is to deliver the most personal and relevant customer experience in the world at every touchpoint, across all our brands. We put customers first in our personalization platform...

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Customer Case Study

Unifying the Digital Experience at HSBC Australia

Tuesday, June 4, 2019 • Premier Ballroom 316

HSBC has the same struggles as many banks – relationships are critical, but it’s difficult to keep customers engaged when your software, channels, people, and processes are all disconnected. In this session,...

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Customer Case Study

Verizon: Unlocking Customer Centricity Through Next Best Experience

Tuesday, June 4, 2019 • Chairman's Ballroom 359

Verizon has an ambitious vision: each time they touch a customer, that interaction must be intelligent, relevant, and fully informed – leveraging real-time context and advanced analytics to provide a compelling experience....

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Customer Case Study

BT’s Journey to World-Class Lifecycle Management & Omni-Channel Decisioning

Monday, June 3, 2019 • Chairman's Ballroom 357

BT Consumer is on a mission to re-invent themselves as a personal & local brand, with world-class Customer Lifecycle Management. The only way we can succeed (and grow our bottom-line) is with...

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Spark Talk

Using Decisioning to Power Always-On, 1:1 Customer Engagement

Monday, June 3, 2019 • Chairman's Ballroom 368

Brands have traditionally spent millions of dollars pushing messages AT customers, trying to drive shot-term revenue. But as consumers have evolved, it’s become harder to move the needle, and earn their loyalty....

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Spark Talk

Jump-Starting Next-Best-Action Excellence In Your Enterprise

Tuesday, June 4, 2019 • Chairman's Ballroom 370

An amazing Next Best Action implementation often crosses marketing, sales, customer service, and other business functions – requiring changes in process, measurement, culture, and org structure. In this session, Mark Davies from...