• Cross-Selling/Up-Selling, Customer Loyalty, Customer Retention | Marketing

    CBA: Calculating the Next Best Conversation

    CBA implemented the Pega Customer Decision Hub with the goal of driving real-time ‘Next Best Conversations’ for each customer, and interacting with them during moments of need – when those individuals were engaged, and ready to listen.

  • Customer Loyalty, Customer Retention, Customer Service | Marketing

    Fifth Third Bank: Redefining marketing through a unified platform

    Using Pega, the bank unified all of its channels – online, mobile, branch, direct mail, and telemarketing – using data from each to determine the next best action for every customer during every engagement – regardless of channel.

  • Customer Retention | Marketing

    Deutsche Bank

    Deutsche Bank is Germany’s leading bank, with a strong position in Europe and a significant presence in the Americas and Asia Pacific.