• Cross-Selling/Up-Selling, Business Agility, Operational Excellence | Marketing

    British Gas: Unified Marketing Unlocks Value

    Using Pega Marketing, British Gas mapped out a phased approach to transform its siloed customer decisioning environment to a unified platform for contextual, multi-channel messaging.

  • Cross-Selling/Up-Selling, Customer Loyalty, Customer Retention | Marketing

    CBA: Calculating the Next Best Conversation

    CBA implemented the Pega Customer Decision Hub with the goal of driving real-time ‘Next Best Conversations’ for each customer, and interacting with them during moments of need – when those individuals were engaged, and ready to listen.

  • Customer Retention | Marketing

    EE:顧客に対する提案の成功率を4倍に(英語)

    EEがPega Marketing for Communications(通信)を利用して顧客維持管理を行い顧客の生涯価値を増加する様子をご覧ください。

  • Customer Retention | Marketing

    EE:顧客に対する提案の成功率を4倍に(英語)

    EEがPega Marketing for Communications(通信)を利用して顧客維持管理を行い顧客の生涯価値を増加する様子をご覧ください。

  • Customer Retention | Marketing

    Elisa Bridges Omni-Channel Gaps

    Elisa’s vision was to create an omni-channel environment in which each customer interaction was relevant, timely, and consistent – and customers could migrate seamlessly to their preferred channel, without losing context.

  • Customer Service, Customer Retention | Marketing

    Etilasat

    Seeking new methods to expand marketing offers and services, Etisalat implemented Pega and Accenture’s Intelligent Customer Decisioning as-a-Service solution, which combines Pega® Marketing for Communications and Pega® Customer Decision Hub with Accenture’s consulting, managed services, and deep industry expertise across technology, digital, and marketing.

  • Customer Service, Customer Retention | Marketing

    Etilasat

    Seeking new methods to expand marketing offers and services, Etisalat implemented Pega and Accenture’s Intelligent Customer Decisioning as-a-Service solution, which combines Pega® Marketing for Communications and Pega® Customer Decision Hub with Accenture’s consulting, managed services, and deep industry expertise across technology, digital, and marketing.

  • Customer Retention | Marketing

    Oi: Making Complex Marketing Simpler and More Effective

    Oi used Pega Marketing to create one unified, efficient system across 22 operations, 9,000 call center agents, and 1,000 stores, complete with AI-powered next best actions that guide an agent to make the right offer at the right time.

  • Marketing

    Game-Changing Experiences At Optus

    With Pega Marketing, Optus integrated CRM and mobile to decrease campaign time-to-market by 90%.

  • Operational Excellence, Workforce Optimization | Marketing

    PNC:感動的な、データ駆動型カスタマーエクスペリエンス

    PNCはデータ、分析、お客様に対する洞察を中心に感動的なカスタマーエクスペリエンスを構築することを目標としています。成果:お客様の全方向の視点を提供する顧客対応管理(CIM)システムが、ペガのテクノロジー上に構築されています。