Email Marketing Specialist
Meet Our Team:
The Email Marketing Team builds and maintains an “always-on” email program using artificial intelligence (AI) and data-driven testing methods. Our marketing emails target clients, partners, and prospects with relevant and engaging messages, leading to important sales conversations and product enablement programs. The Email Marketing Team is valued as the primary source for email best practice at Pega, and we are well-known for leveraging AI in marketing initiatives.
Picture Yourself at Pega:
You are comfortable using marketing technology and have experience or interest in email marketing platforms. You would enjoy behind-the-scenes work to improve marketing processes that make Pega more efficient and successful. You pay close attention to quality and deadlines, ensuring that work is completed correctly and on time. You are curious, service-oriented, and work well in groups as well as independently.
What You'll Do at Pega:
- Set up and deploy email campaigns to support strategic marketing programs
- Edit and upload carefully constructed HTML emails with adherence to best practices
- Learn to set up Next Best Action emails in Pega’s advanced marketing platform (Customer Decision Hub)
- Setup, monitor, and report on A/B tests to optimize marketing emails
- Monitor campaign timing, targeting, and performance
- Troubleshoot technical issues related to HTML, list segmentation and email execution
- Become an email marketing expert, providing guidance and best practices to internal stakeholders
- Maintain email campaigns, HTML email content, images, and offer details in an organized and consistent manner using Pega’s Customer Decision Hub
- Design and implement automated email campaigns using Pega’s advanced artificial intelligence capabilities
- Provide regular feedback to Customer Decision Hub Product Teams to suggest feature enhancements and bug fixes
- Participate in the testing of new marketing application features
- Generate data using SQL and translate data into actionable insights
Who You Are:
You are comfortable using marketing technology and have experience or interest in email marketing platforms. You would enjoy behind-the-scenes work to improve marketing processes that make Pega more efficient and successful. You pay close attention to quality and deadlines, ensuring that work is completed correctly and on time. You are curious, service-oriented, and work well in virtual, in-person, and independent settings.
What You've Accomplished:
- Bachelor’s degree in marketing, business, or similar discipline
- 3-5 years’ experience in a marketing role
- Basic HTML knowledge required; advanced HTML experience preferred
- Strong organizational skills and demonstrated ability to produce quality work in a timely manner
- Experience with email marketing platforms – Eloqua, Marketo or Hubspot
- Ability to convert data into actionable insights
- Demonstrated professionalism and strong attention to detail
Pega Offers You:
- Gartner Analyst acclaimed technology leadership across our categories of products
- Continuous learning and development opportunities
- An innovative, inclusive, agile, flexible, and fun work environment
- Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company
#Li-CK
Inclusion and Diversity – Inclusive is one of our values at Pega. Pegasystems is committed to inclusion and diversity and strives to foster a fair and inclusive environment for all. We believe Pega can achieve more when we create a culture that inspires each of us to fully contribute each and every day. We encourage diverse thinking and collaboration for better outcomes for all. Learn more about our inclusive culture.
We encourage candidates of all backgrounds and skillsets to consider opportunities at Pega. At Pega, we focus on the skills needed to be successful and we know that our employees can thrive even if they don't possess a traditional background. If you like the sound of this role, but are not sure if you are the right person, please consider applying. We would love to hear from you!
As an Equal Opportunity and Affirmative Action employer, Pegasystems will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or any other category protected by law.
Export Compliance – For positions requiring access to technical data subject to export control regulations such as this, Pegasystems may need to obtain export license approval from the U.S. Government and EU Authorities for certain individuals.
Accommodations – If you require reasonable accommodations under the Americans with Disabilities Act (US only) or comparable regional regulations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact us here or contact (US only) 1-888-PEGA-NOW and/or 225 Wyman Street Waltham, MA 02451 ATTN: Benefits.
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