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Regional Marketing Manager - ABM

Job Category: Marketing
Location: UK - Reading
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Meet Our Team:

Do you enjoy partnering with sales to make an impact at target accounts?  Are you tired of running one-size-fits-all programs that struggle to break through the noise?  If so, come join the Pega team!

Picture Yourself at Pega:

As the Regional Marketing Manager (RMM) you will lead the development and execution of account-based marketing programs aimed at driving engagement and influencing pipeline at target accounts.  You will coordinate a cross-functional set of stakeholders to identify the right objectives and corresponding strategy for each targeted segment, and then assemble the right set of activities needed to achieve success.  Our RMMs are empowered to “own” the Pega experience for accounts in their region, and to ensure that it tells the Pega story in a way that is most relevant to their situation.

 

What You'll Do at Pega:

 

  • Create a set of account-based marketing programs that are tailored to segments of both individual organizations, as well as groups of organizations with similar business models and challenges. 
  • Lead a quarterly planning process with sales and industry practice teams to identify the right objectives, strategies and prioritization for marketing to each of the targeted segments
  • Coordinate a broad group of channel owners in the assembly of tactics and activities that come together as an integrated marketing program to drive customer engagement
  • Partner with sales to arm them with the right message, content and tools needed to activate the program strategy through their own outreach efforts to target accounts
  • Analyze programs and organizations in order to actively leverage insights with sales and channel stakeholders to course correct and optimize results
  • Be the face of marketing to the field sales teams, and conversely communicate needs of the field back to corporate marketing
  • Collaborate with fellow RMMs on lessons learned and best practices in order to continually challenge the status quo and improve the regional marketing model

Who You Are:

As the Regional Marketing Manager you will need to excel at working with a diverse set of functions and levels and leading the group to consensus on a plan that will serve the priorities of the programs for the region.  You will also need to be an excellent multi-tasker, able to juggle competing priorities and appropriately manage the expectations of stakeholders.

What You've Accomplished:

  • Account based marketing experience
  • Demonstrated ability to effectively manage multiple projects, prioritize work and meet deadlines
  • Strong analytical skills and a demonstrated ability to leverage data to drive strategy and decision-making
  • Adaptability and flexibility
  • Excellent written and verbal communication skills

Pega Offers You:

  • A rapidly growing yet well-established business
  • The world’s most innovative organizations as reference-able clients
  • Analyst acclaimed technology leadership in a massive emerging market
  • Access to a robust set of marketing systems, templates and processes which will help you be successful in the role, as well as strengthen your skill set as a marketer

 

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Job ID: 20636

Inclusion and Diversity – Inclusive is one of our values at Pega. Pegasystems is committed to inclusion and diversity and strives to foster a fair and inclusive environment for all. We believe Pega can achieve more when we create a culture that inspires each of us to fully contribute each and every day. We encourage diverse thinking and collaboration for better outcomes for all. Learn more about our inclusive culture.

We encourage candidates of all backgrounds and skillsets to consider opportunities at Pega. At Pega, we focus on the skills needed to be successful and we know that our employees can thrive even if they don't possess a traditional background. If you like the sound of this role, but are not sure if you are the right person, please consider applying. We would love to hear from you!

As an Equal Opportunity and Affirmative Action employer, Pegasystems will not discriminate in its employment practices due to an applicant's race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran or disability status, or any other category protected by law.

Accommodations – If you require reasonable accommodations under the Americans with Disabilities Act (US only) or comparable regional regulations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact us here or contact (US only) 1-888-PEGA-NOW and/or 225 Wyman Street Waltham, MA 02451 ATTN: Benefits.

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