What is the ROI of RTIM?
Next best action has quietly gone mainstream and become the standard bearer for the next generation of customer engagement. But what does next best action mean for your business? What must change, what are the benefits, and what are the risks?
In this session hosted by Pega, featuring Forrester VP and Principal Analyst Rusty Warner, you will learn why four companies across banking, communications, insurance, & healthcare decided to invest in next best action, including:
- What business challenges Pega helped them overcome
- What customer outcomes they sought to impact
- What KPI they used to measure success
- What the return on investment (ROI) was from Pega decisioning
Speakers: Andrew LeClair and featured Forrester guest, Rusty Warner
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