PegaWorld 2017: Sprint's Customer-First Strategy (Video)

The U.S. wireless landscape is more competitive than ever. As the first carrier to offer unlimited data plans, Sprint’s commitment to customers’ demand for unlimited has never wavered. At the same time, operating the business isn’t getting any simpler as innovation disrupts the industry at every turn. Winners in wireless need to be smarter and more agile than ever to deliver a seamless experience with every customer interaction. In this environment, Sprint is orchestrating one of the most epic corporate turnarounds of all time. A key to this winning strategy starts with keeping loyal customers happy by valuing them, engaging with them and improving their interactions with Sprint in every channel. Sprint has stopped losing subscribers every quarter and is now growing its subscriber base on a path to profitability. This has been achieved through strategic and operational initiatives that include a partnership with Pega focused on delivering a positive and efficient customer experience. In his keynote, Roger Solé, CMO, Sprint, will discuss Sprint’s iconic turnaround journey, the tools it is using to compete and its commitment to attracting and retaining valuable customers.


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