eBook

Next-Best-Action Marketing: A Customer Centric Approach

This eBook discusses a new approach to customer communications called Next-Best-Action (N-B-A) marketing that can yield significantly more effective results. This eBook is an executive summary document. See the full white paper, Next-Best-Action Marketing for additional details on this topic.


Tags

  • Product Area: Customer Service
  • Product Area: Marketing
  • Topic: CRM
  • Topic: Decision Management
  • Topic: Customer Service
  • Topic: Marketing Automation

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