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Jump-starting next-best-action excellence in your enterprise

An amazing Next Best Action implementation often crosses marketing, sales, customer service, and other business functions – requiring changes in process, measurement, culture, and org structure. In this session, Mark Davies from Pega's Business Excellence team will walk through the optimal approach for a Next Best Action transformation - covering the basics around cross functional planning, c-level expectation-setting, performance reporting, skillsets and team structures, executive governance, and business-as-usual execution. Teams approaching implementation will set themselves up for success by implementing the best practices contained in this session.


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Area prodotto: Customer Decision Hub Area prodotto: Marketing Argomento: IA e processo decisionale Argomento: PegaWorld Sfida: Eccellenza operativa
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