Taking a First-Party Approach to CX after Data Deprecation

Digital marketing is being re-shaped by a rapidly changing regulatory environment, growing fears about consumer privacy, the deprecation of tools like cookies and mobile IDs, and the continued domination of the space by a small number of platforms.

Watch this webinar featuring Pega’s Tara DeZao and guest speaker, Forrester VP & Principal Analyst, Joanna O’Connell to learn:

• What challenges and opportunities are ahead for marketers and advertisers?
• How can organizations lean into their owned channels, proprietary data, and artificial intelligence to bridge the gaps?
• How can marketers extend the same experience onto paid channels?

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