See why digital transformation starts at PegaWorld

Alan Trefler,

In just a few weeks, many of the most recognizable and successful brands on the planet will join tech experts, industry leaders, and product developers for two days of inspiring stories and hands-on learning at PegaWorld. I hope you’ll be there.

Just as our Pega Infinity™ product portfolio brings together an organization’s “brain” and “muscle” (customer engagement and digital process automation), we’ve packed this year’s agenda with a combination of the best industry info, research, discussion, and inspiring real-world success stories from leading global organizations. You’ll get an insider’s perspective on how they are achieving amazing outcomes by combining customer engagement with intelligent automation.

We’ve also planned sessions that focus on the practical applications of artificial intelligence. This year we’re introducing new capabilities that take into consideration the “heart” of the AI discussion – digital leadership and incorporating AI in an empathetic and responsible way – you won’t want to miss.

Regardless of whether you’re in business or IT, marketing or operations, the C-suite or project management, PegaWorld’s sessions, topics, demos, discussions, and training can help any organization achieve real digital transformation.

This year, highlights include:

  • Customer success stories from the CX leaders and automation experts at some of the world’s most successful and recognizable brands detailing project successes and lessons learned in the pursuit of digital transformation. You can hear stories from companies such as Ford, GE Healthcare, Google, HSBC, and Intel, as well as insights from industry leaders and researchers influencing the future of technology and customer engagement.
  • Opportunity to see, touch, and test-drive the latest Pega software as well as engage Pega product developers and more than 45 partners on the most advanced digital technology, all in our Tech Pavilion.
  • Special training for new Pega users and a dedicated Developer Day for more advanced users devoted to engaging directly with the people who create our products. Come and ask us anything!
  • Endless opportunities to share experiences and network with more than 5,000 industry and technology peers at over 100 breakout sessions, workshops, and developer challenges on the topics of robotics, AI, customer engagement, proactive digital customer service, and digital process automation, plus meet ups specialized by industry and business challenges.
  • The opportunity to help empower the next generation of technology leaders. If you purchase a PegaWorld pass and register between now and April 30, The Trefler Foundation will donate an amount equal to 50% of the registration fees to Girls in Tech, a non-profit organization that educates and empowers women who are passionate about technology.
  • The best of Vegas – kick it off in style at the MGM Grand with fantastic food and entertainment at our poolside welcome reception; challenge me to a game of chess; and rock out to an exclusive live performance by OneRepublic.

I hope you’ll join us along with thousands of product and industry leaders from some of the biggest and best brands on the planet at #PegaWorld. Visit our website to register and view the detailed agenda.

Learn More


  • Industry Group: Servizi intersettoriali
  • Argomento: PegaWorld
  • Sfida: Agilità aziendale
  • Sfida: Automazione dei processi digitali
  • Sfida: Coinvolgimento dei clienti

About the Author

Alan Trefler, founder and CEO of Pegasystems, is a visionary leader, technology change-agent, innovative philanthropist, and a trusted advisor to organizations around the world. His life's work has been devoted to the design of a platform for software application development that is accessible to the average person, with the goal of fostering collaboration, enabling individual ideas, and accelerating change. Alan speaks and consults extensively in the use of advanced technologies and the future of software, and holds numerous software design patents. A staunch advocate for education, he heads the Trefler Foundation, which was established more than 20 years ago to improve educational outcomes.