Session: Customer Case Study

Unifying the Digital Experience at HSBC Australia

Date and Location

June 4, 2019, 2:30PM - 3:15PM
Premier Ballroom 316 Tues


  • Fabian Abacum
    Head of Analytics, Data & CRM
    HSBC Australia

HSBC has the same struggles as many banks – relationships are critical, but it’s difficult to keep customers engaged when your software, channels, people, and processes are all disconnected. In this session, the team at HSBC Australia will showcase their vision for an always-on, adaptive CX. They’ll demonstrate how Pega Marketing keeps customers connected as they flow across channels, and uses real-time decisions to acquire, retain, and grow high-value relationships.